In the ever-evolving landscape of marketing and consumer engagement, the concept of brand personas has emerged as a powerful tool for businesses to connect with their audiences.

As the sun sets on 2023, we find ourselves marveling at how quick the year had passed. 

Explore defining your website’s role for enhanced performance, as we delve into unique perspectives and practical examples in this guide.

In times of challenge, the human spirit never ceases to amaze. Whether it’s in the form of a rally across the vast Australian terrain or a can of delightful coffee, we all have the power to make a difference. Here’s to ‘Didyabringyagrogalong’, and every participant of the Shitbox Rally 2023 Spring – driving with purpose and passion, one kilometre at a time.

Managing a Facebook page can feel like steering a ship in the vast ocean of social media. As the captain of your digital vessel, you might find yourself in need of a trusty co-captain. If the seas are getting rough, or you just need someone to manage the deck while you’re having a coffee break, here’s how to add an admin to your Facebook page. No sailor’s hat required!

As part of our continued support and partnership with 15Trees, we have recently contributed an additional 50 trees to the Scotchmans Lead, VIC planting site.

If you’re a frequent Internet user, you might have noticed this peculiar symbol making an unwelcome appearance on some websites.

Follow Leigh as he steps out of his comfort zone on this episode of 20 Square Blocks.

Acacia Landscaping and Design’s website design has been recognised with an honourable mention from Awwwards, showcasing their exceptional creativity, user-friendly interface, and stunning visual appeal.

Get ready to join the excitement in Ballarat as it hosts a world-class road running festival in late April 2024.

Are you stuck in the rut of using “click here” for your hyperlinks? Fear not, we’re here to help you break free from this old-fashioned practice.

Navigating the digital ocean can be daunting. To stand out, it’s crucial to understand and optimize your website’s performance. Domain Authority (DA) is here to save the day as your website’s superhero!

A logo is the visual representation of your brand and plays a crucial role in creating a strong identity. Choosing the right file type for your logo ensures it maintains its quality across various platforms and mediums.

Are you tired of feeling like you’re the only one who doesn’t understand the latest buzzwords and trends? Fear not, because informational intent is here to save the day!

The recently developed Body Freedom Day Spa website has been nominated for an Awwward.

Want to keep your website visitors happy? Give them the visual feedback they crave – it’s like pressing the elevator button and seeing the light turn on!

Browser cache is there to make our lives easier, but sometimes it can be a right pain. Here’s how to fix that.

The world of digital analytics is constantly evolving, and Google has recently announced the retirement of Universal Analytics in favour of their new platform, Google Analytics 4 (GA4).

Is AI here to save the day or to steal our jobs. AI has come leaps and bounds recently but is it up to the task?

We recently celebrated the launch of the book ‘Coley’s Champs’ the story of the Essendon 1962 & 1965 premierships’

Sometimes we may need access to your Google My Business listing to ensure we can get the best from your SEO campaign.

This question pops up a lot. A lot of business owners feel they don’t want to overcomplicate things by developing their branding, however, in most cases they already have a brand and don’t even know it.

Bendigo Ernest Hotel website nominated for an Awwward.

au direct names are general-purpose – they’re open to anyone with a verified connection to Australia who wants to create or manage an online presence for themselves or their organisation.

Stoke Design Co is proud to be a part of the Commerce Ballarat Be More Digital Program.

Marnie joins us with a wealth of experience in the graphic design field, bringing a thorough knowledge of branding, design, and marketing to the Stoke Design Co team!

This year, Stoke Design Co visited Fed Uni’s EYE, not for the free beer, but to present the Stoke Design Co awards (there’s two!)

Last night was finally the night. Broken up over two events (damn restrictions) we finally got to celebrate as a group with all of our fellow finalists in person!

We are looking for a design superstar to join our ever-growing team!

As part of our continuing partnership with 15Trees, we have recently contributed 120 trees to 2 new planting sites.

We would love to introduce you to Zan.

On the back of our Awwwards nomination, we learnt we also received an appreciation on Orpetron

Hip Hip Hooray! We have something to celebrate!

Today, we received notification that the website we had completed for The Provincial Hotel Ballarat has been nominated for an Awwward.

Through these odd times, more and more business is moving online, so are their customers.

We get it though. They save time and money. Right? But in the long run, over the life of your website, do they?

We take a very systematic approach to website development. We share the guidelines below to ensure that both the client and our team are on the same page throughout the process.

The team at Stoke Design Co are always on the hunt for new tools that assists in helping us deliver higher quality projects. This one was too good not to share.

From drab to insta-wow, you can save a bunch of time by utilising photo presets to tweak your images into the perfect shot. There are thousands upon thousands of presets out there; I’ve handpicked some of my favourites to help improve your images used on your website and socials.

Google Analytics is a powerful digital marketing tool, which provides incredible insights into the performance of your website. But why do businesses tend to underutilise the power of Analytics?