May 22, 2023

Domain Authority, what it means and how to find your own domain authority

Date published (May 22, 2023)
Category (Marketing, Web)
Read time (7 Minutes)
The author
(Leigh Ericksen)

Navigating the digital ocean can be daunting. To stand out, it's crucial to understand and optimize your website's performance. Domain Authority (DA) is here to save the day as your website's superhero!


But what exactly is Domain Authority, and how can you find and improve your website’s score? In this article, we’ll explore these questions and provide insights on how to make the most of this crucial metric.

What is Domain Authority?

History and background

Domain Authority (DA) is a metric developed by Moz, a leading SEO company. It was designed as a way to measure and predict a website’s ranking potential on search engine result pages (SERPs). DA is a score that ranges from 1 to 100, with higher scores indicating a greater likelihood of ranking higher on search engines like Google.

Understanding Domain Authority scores

Domain Authority is calculated by considering multiple factors, including the number and quality of backlinks, domain age, and technical SEO aspects. It’s important to remember that DA is a relative metric, meaning that it’s more useful when comparing websites against one another rather than as an absolute measure of performance.

Why Domain Authority Matters

Domain Authority is a useful metric for several reasons. For one, it can help you assess your website’s potential for ranking on SERPs. Additionally, it can help you identify areas that need improvement, allowing you to focus your efforts on strategies that can enhance your site’s performance. Finally, a high DA score can make your website more attractive to advertisers and collaborators, as it suggests that your site is authoritative and trustworthy.

How to find your own Domain Authority

Using online tools

There are several online tools available to help you find your website’s Domain Authority score. One of the most popular is Moz’s own Open Site Explorer. Simply enter your website’s URL, and the tool will provide you with your DA score along with other valuable SEO metrics.

Manual methods

While using online tools is the easiest way to find your Domain Authority, you can also calculate it manually. To do this, you’ll need to gather data on your website’s backlink profile, domain age, and technical SEO factors. Keep in mind, though, that this method can be time-consuming and less accurate than using an established tool.

Factors that Influence Domain Authority


One of the main factors that influence Domain Authority is the number and quality of backlinks pointing to your website. High-quality, authoritative backlinks from reputable sources carry more weight and can significantly boost your DA score. On the other hand, low-quality or spammy backlinks can negatively affect your score.

Domain age

Domain age refers to the length of time a website has been registered and active. Older domains generally have a higher Domain Authority, as they’ve had more time to accumulate backlinks and develop a reputation. However, this doesn’t mean that newer websites can’t achieve high DA scores with the right strategies in place.

Content quality

The quality of your website’s content plays a significant role in determining your DA score. High-quality, relevant, and engaging content is more likely to attract valuable backlinks and generate organic traffic, which can, in turn, boost your Domain Authority.

Technical SEO

Technical SEO factors, such as site structure, URL structure, and page load speed, also contribute to your DA score. Ensuring that your website is well-optimised from a technical standpoint can help improve its Domain Authority and overall performance in SERPs.

How to improve Domain Authority

Enhancing backlink profile

To improve your Domain Authority, focus on building high-quality backlinks from authoritative websites. You can do this by creating valuable content that others want to link to, reaching out to influencers, and engaging in guest posting or collaborations.

Creating high-quality content

Producing high-quality, engaging content is crucial for attracting backlinks and improving your DA score. Focus on providing value to your audience by addressing their needs and answering their questions. Additionally, ensure that your content is well-researched, well-written, and easy to understand.

Optimising technical SEO

Make sure your website is optimised for search engines by addressing technical SEO factors. This includes improving site structure, optimising URL structure, enhancing page load speed, and ensuring mobile friendliness. These efforts will not only contribute to a higher DA score but also improve the overall user experience on your website.


Domain Authority is a valuable metric that can help you gauge your website’s potential for success in SERPs. By understanding what factors influence your DA score and implementing strategies to improve it, you can enhance your website’s performance and visibility in the competitive online landscape.


  1. What is Domain Authority? Domain Authority is a metric developed by Moz that measures a website’s potential to rank on search engine result pages. It is scored on a scale from 1 to 100, with higher scores indicating greater ranking potential.
  2. How can I find my Domain Authority? You can find your Domain Authority using online tools like Moz’s Open Site Explorer or by manually calculating it based on factors such as backlinks, domain age, and technical SEO.
  3. What factors influence Domain Authority? Domain Authority is influenced by factors such as the number and quality of backlinks, domain age, content quality, and technical SEO aspects.
  4. How can I improve my Domain Authority? To improve your Domain Authority, focus on building high-quality backlinks, creating valuable and engaging content, and optimising your website’s technical SEO.
  5. Is Domain Authority the only metric I should focus on? While Domain Authority is an important metric, it’s not the only one you should focus on. It’s crucial to also pay attention to other SEO metrics and user engagement factors to ensure the overall success of your website.