Blog

Blog
December 20, 2024
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Studio
As the year draws to a close, we’re taking a moment to reflect on another dynamic and creative chapter here at Stoke. It’s been a rewarding journey, and we want to take this opportunity to thank those who have made this year as impactful as it’s been.
December 8, 2024
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Marketing, Web
It dawned on me today: Is search as we know it on the way out? Let me explain how I got here.
October 29, 2024
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Design, Studio
We’re excited to support OLIVIA, an upcoming Australian film by Genna Chanelle Hayes tackling domestic violence and femicide. We played a small part by creating the logo, and now we’re helping spread the word to bring this important project to life.
October 23, 2024
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Marketing, Web
Using Linktree and similar bio-link tools may seem like an easy way to share multiple links in one place, but they can harm your website’s SEO and backlink strategy.
October 16, 2024
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Marketing, Web
SEO is a marathon, not a sprint. Just like running a marathon, ranking on Google takes consistent effort over time. It’s easy to feel discouraged when your website doesn’t rank right away, but remember that success comes from steady, ongoing work. Each step, whether it’s creating high-quality content, building backlinks, or improving the user experience, contributes to your site’s long-term SEO performance.
October 1, 2024
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Studio
A few weeks back, we at Stoke Design Co decided it was time for a little refresh. After sprucing up our studio and polishing the floors to a shine, we were excited to tidy ourselves up for a new round of studio photos.
August 19, 2024
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Inspiration, Studio
Ballarat’s local businesses are the heart of our community, and Commerce Ballarat’s Business Assistance Program is helping them thrive. Keep reading as, we highlight how the program transformed the online presence of local artist Amanda Western, showcasing the power of professional guidance.
August 7, 2024
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How-to, Inspiration, Studio
Chelsea – The Studio’s new social media star revisits her insider top tips and tricks that she spoke about on the panel at the recent ‘Its Time For TikTok’ event held in Ballarat. Read on to discover what she had to say…
July 25, 2024
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Studio
Honouring, celebrating, and fostering business excellence, the 2024 Federation University Commerce Ballarat Business Excellence Awards aim to shine a light on the achievements and contributions of our local businesses.
July 23, 2024
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Studio
Leigh Ericksen, the creative mind behind Stoke Design Co., shares insights on his journey, the challenges faced, and the innovative processes that drive his success in a recent interview with Website Planet.
June 6, 2024
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How-to, Web
Managing a website’s SEO and performance analytics is essential for online success, and Google Search Console plays a crucial role in providing insights and tools to enhance your site’s visibility. If you’re working with a team or agency, adding an admin to your Google Search Console property can help streamline SEO tasks. This guide walks you through every step of the process, ensuring you set up admin access smoothly and securely.
May 29, 2024
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Marketing, Web
If your website is not performing well in search results, you’re missing out on potential business. Improving your website’s SEO can help bring more visitors to your site without breaking the bank.
March 15, 2024
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How-to
If you’re managing a website or collaborating with a team, there may come a time when you need to grant access to Google Analytics and its not as hard as you think.
January 31, 2024
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Design, Marketing
In the ever-evolving landscape of marketing and consumer engagement, the concept of brand personas has emerged as a powerful tool for businesses to connect with their audiences.
December 19, 2023
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Studio
As the sun sets on 2023, we find ourselves marveling at how quick the year had passed. 
October 26, 2023
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Web
Explore defining your website’s role for enhanced performance, as we delve into unique perspectives and practical examples in this guide.
September 19, 2023
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Design, Inspiration
In times of challenge, the human spirit never ceases to amaze. Whether it’s in the form of a rally across the vast Australian terrain or a can of delightful coffee, we all have the power to make a difference. Here’s to ‘Didyabringyagrogalong’, and every participant of the Shitbox Rally 2023 Spring – driving with purpose and passion, one kilometre at a time.
August 21, 2023
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How-to
Managing a Facebook page can feel like steering a ship in the vast ocean of social media. As the captain of your digital vessel, you might find yourself in need of a trusty co-captain. If the seas are getting rough, or you just need someone to manage the deck while you’re having a coffee break, here’s how to add an admin to your Facebook page. No sailor’s hat required!
August 8, 2023
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Studio
As part of our continued support and partnership with 15Trees, we have recently contributed an additional 50 trees to the Scotchmans Lead, VIC planting site.
August 1, 2023
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Web
If you’re a frequent Internet user, you might have noticed this peculiar symbol making an unwelcome appearance on some websites.
July 19, 2023
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Studio
Follow Leigh as he steps out of his comfort zone on this episode of 20 Square Blocks.
July 18, 2023
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Design, Web
Acacia Landscaping and Design’s website design has been recognised with an honourable mention from Awwwards, showcasing their exceptional creativity, user-friendly interface, and stunning visual appeal.
July 12, 2023
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Design, Studio
Get ready to join the excitement in Ballarat as it hosts a world-class road running festival in late April 2024.
June 22, 2023
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Marketing, Web
Are you stuck in the rut of using “click here” for your hyperlinks? Fear not, we’re here to help you break free from this old-fashioned practice.
May 22, 2023
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Marketing, Web
Navigating the digital ocean can be daunting. To stand out, it’s crucial to understand and optimize your website’s performance. Domain Authority (DA) is here to save the day as your website’s superhero!
May 3, 2023
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Design
A logo is the visual representation of your brand and plays a crucial role in creating a strong identity. Choosing the right file type for your logo ensures it maintains its quality across various platforms and mediums.
April 17, 2023
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Marketing
Are you tired of feeling like you’re the only one who doesn’t understand the latest buzzwords and trends? Fear not, because informational intent is here to save the day!
April 13, 2023
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Studio, Web
The recently developed Body Freedom Day Spa website has been nominated for an Awwward.
March 14, 2023
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Marketing, Web
Want to keep your website visitors happy? Give them the visual feedback they crave – it’s like pressing the elevator button and seeing the light turn on!
February 2, 2023
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How-to, Web
Browser cache is there to make our lives easier, but sometimes it can be a right pain. Here’s how to fix that.
January 24, 2023
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Marketing, Web
The world of digital analytics is constantly evolving, and Google has recently announced the retirement of Universal Analytics in favour of their new platform, Google Analytics 4 (GA4).
December 16, 2022
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Marketing, Web
Is AI here to save the day or to steal our jobs. AI has come leaps and bounds recently but is it up to the task?
July 8, 2022
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Studio
We recently celebrated the launch of the book ‘Coley’s Champs’ the story of the Essendon 1962 & 1965 premierships’
July 6, 2022
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How-to
Sometimes we may need access to your Google My Business listing to ensure we can get the best from your SEO campaign.
April 20, 2022
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Design
This question pops up a lot. A lot of business owners feel they don’t want to overcomplicate things by developing their branding, however, in most cases they already have a brand and don’t even know it.
March 28, 2022
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Studio
Bendigo Ernest Hotel website nominated for an Awwward.
March 18, 2022
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Web
au direct names are general-purpose – they’re open to anyone with a verified connection to Australia who wants to create or manage an online presence for themselves or their organisation.
February 18, 2022
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Studio
Stoke Design Co is proud to be a part of the Commerce Ballarat Be More Digital Program.
January 30, 2022
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Studio
Marnie joins us with a wealth of experience in the graphic design field, bringing a thorough knowledge of branding, design, and marketing to the Stoke Design Co team!
December 5, 2021
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Studio
This year, Stoke Design Co visited Fed Uni’s EYE, not for the free beer, but to present the Stoke Design Co awards (there’s two!)