Improve your websites photos with these 5 free Lightroom presets
From drab to insta-wow, you can save a bunch of time by utilising photo presets to tweak your images into the perfect shot. There are thousands upon thousands of presets out there; I’ve handpicked some of my favourites to help improve your images used on your website and socials. The following presets designed for Lightroom […]
3 Important Parts of your Google Analytics
It’s just a tidal wave of information and people get scared away. But fear not, in this post, we cover off some of the most important sections of Google Analytics and what these important metrics mean for your business. .01 Audience The overview section within Audience>Overview is the best snapshot you can obtain about your […]
The significance of colour and how it impacts your brand
Why is it important? Colour meanings vary all over the world, and the impact that your brand has on your targeted demographic. Here is a list of a few meanings on how colours are interpreted by brands: Blue: Security, Trustworthy, Stability, Loyalty, Wisdom, Confidence, Trust, Friendliness, Preservation, Courage, Science. Green: Wealth, Money, Calming, Trees, Ambition, Endurance, […]
The importance of your Google my Business listing.
What exactly is a Google my Business listing? A tool powered by Google, Google my Business is a tool allowing business owners to manage their online presence across search and Maps within Google. It allows you to create a listing, full of various types of information to help customers find your business. Over time, some […]
Domains, Hosting & SSL’s Explained
What are Domain Names? Your domain name is your unique place on the internet. To put it into a practical perspective, think of it as a street address. It needs to be specific for people to be able to accurately find where you are. This is why its referred to as a web address. It’s […]
Reasons Why Fortune 500 Companies Use the WordPress CMS
Those big companies are building sites with full-scale content strategies developed in and supported by the WordPress CMS, and here’s why: 1. Blogging At the centre of every content strategy, there is a blog—but all those words you write are useless if you and your team can’t quickly access the backend. With WordPress, you can easily […]
5 reasons why you shouldn’t DIY your website
Let’s begin with the biggest fallacy of a DIY website. You’ll save money by building it yourself. Simply put, a DIY website will not compete with your competitors and will likely not be found online (See point 2 – SEO). If you consider the cost of missed opportunities, having an unprofessional website will cost your […]