Why is it important?
Colour meanings vary all over the world, and the impact that your brand has on your targeted demographic. Here is a list of a few meanings on how colours are interpreted by brands:
- Blue: Security, Trustworthy, Stability, Loyalty, Wisdom, Confidence, Trust, Friendliness, Preservation, Courage, Science.
- Green: Wealth, Money, Calming, Trees, Ambition, Endurance, Healing, Calm, Generosity, Natural, Completion, and Protection.
- Red: Energy, Power, Vigour, Leadership, Courage, Passion, Activity, Joy.
- Yellow: Optimism, Childish, Freshness, Law, Education, Arrogance.
- Pink: Romantic, Feminine, Love, Beauty.
- Purple: Royalty, Sophistication, Nostalgia, Mystery, Spirituality.
- Orange: Cheerful, Passion, Pleasure, Enthusiasm, Fascination, Creativity, Fun.
- Black: Powerful, Mysterious, Elegance, Sophistication, Functionality.
- White: Pure, Noble, Clean, Soft, Freshness.
- Gold: Elegance, Affluence, Quality, Elite, Idealistic.
- Grey/Silver: Scientific, Balance, Calm, Maturity, Cold.
Some of the other attributes that skew how we perceive colour are:
- Hue is the primary value of a colour and how the colour red, green, blue, purple, etc. is perceived through the eye.
- Saturation of a colour is the overall intensity or brightness of the colour, any colour that appears dull is referred to as desaturated.
- Value is the lightness or darkness of overall colours schemes.
Colour can have many different meanings. It isn’t dependant on the colour entirely, however, their symbolism is based more so on our existing perceptions. Colour choices are a large part of a businesses initial branding and are important to the overall success of your brand.
