Content is the cornerstone of today’s commerce—and the best and brightest businesses know it. From Fortune 500 companies like eBay, Sony, GM and UPS, to international news giants like Forbes, CNN, Reuters and The NYT, to tech companies like Samsung, IBM and TechCrunch, but why are more than 75 million websites, including 55% of the top 1 million most visited websites in the world, choosing WordPress?
Those big companies are building sites with full-scale content strategies developed in and supported by the WordPress CMS, and here’s why:
At the centre of every content strategy, there is a blog—but all those words you write are useless if you and your team can’t quickly access the backend. With WordPress, you can easily publish and modify all of your great content to advance your SEO and feed your social media strategies. WordPress began as a free publishing platform that emphasised editorial controls and user-friendly dashboards. Today, this user-centric approach remains.
2. Open Source
Open source means software is free and non-proprietary. WordPress is supported by the most extensive community of CMS developers. This means greater security, customisation, flexibility, freedom, and overall higher quality development with less associated cost.
WordPress is not just for rainy day blog posts. WordPress makes it easy to import and manage multimedia too, such as photos, videos, graphics, etc. You can independently add or revise your content to immediately reflect your brand.
For users needing more advanced functionality, such as stores for e-commerce sites or social media sharing to boost marketing strategies, WordPress offers the largest list of plug-ins and widgets of any CMS. As WordPress continues to grow and improve every day thanks to the extensive community of developers mentioned above.
5. SEO or Search Engine Optimisation
WordPress helps elevate your website ranking potential by ensuring search engine practices, automatically using standards-based technology used by search engines, like Google, Bing, and Yahoo.
6. Customisable Content
WordPress supports further customisation to your website. Beyond font types and sizes, colours and website backgrounds, WordPress can be very powerful for advanced users. WordPress started as a blogging platform, it has transformed into a place where you can design and develop sophisticated websites entirely on the WordPress CMS.
It wouldn’t come as a surprise that the best of business are enlisting WordPress to move at the pace of the digital age—empowering their marketing teams, delighting their consumers and satisfying the search engines.