The significance of colour and how it impacts your brand

Why is it important? Colour meanings vary all over the world, and the impact that your brand has on your targeted demographic. Here is a list of a few meanings on how colours are interpreted by brands: Blue: Security, Trustworthy, Stability, Loyalty, Wisdom, Confidence, Trust, Friendliness, Preservation, Courage, Science. Green: Wealth, Money, Calming, Trees, Ambition, Endurance, […]