July 3, 2020

5 reasons why templates in web design are a bad idea

Date published (July 3, 2020)
Category (Web)
Read time (3)
The author
(Nathan Burke)

We get it though. They save time and money. Right? But in the long run, over the life of your website, do they?


Saving time now may cost more time in the future. Let’s look into it.

Isn’t the best way to build a website in 2020 driven by determining the client’s needs, how their audience behaves and their requirements?

Not all businesses are created equal, so why should websites be?

Your website is who you are online. It’s your brand’s story, and it’s where impressions are created. 

But before we make recommendations let’s consider a few reasons why templates are just an awful idea to start to build your website upon.

Templates don’t resemble your business

WordPress themes can be purchased from marketplaces like Envato, and you can smell a commonly used theme from a mile away. The giveaway is how some websites will share the same layout in the header (menu & logo), or the fonts may not have even be changed. While these save time, is it really the best outcome for you and your customers? Options such as selecting footer options from 2-3 choices does not resonate with us.

Extremely hard to customise. 

Trust me on this. You are jumping into spaghetti code here. Some themes are built upon years of development, adding features every now and then ends in code being piled up. 

A hacker’s delight

The more widely used an item is, the more risk of the theme/template being hacked. We want your website to be open when you are not, let’s try and avoid this.

Nightmare updates

Each month, Content Management Systems such as WordPress have security updates, and installing these into a theme all crammed with code is a recipe for disaster and can be quite costly to rectify.

Talk about SLOWWWWWWW.

Templates are crammed with code you don’t need and will never use because they are trying to serve all markets. Are you a restaurant? Why would you ever need the Portfolio functionality? The result: sites that are 3-10x slower than the sites built from a solid platform just for your brand. Don’t get bogged down with features you will never need.

So, what are your options for a website for a new business or an established business looking to improve their online presence?

Let’s build a website, unique to you which is designed to convert for your audience. Let’s start with a strategy. Conduct Audience research. There are multiple steps we will go through to ensure your website is crafted uniquely for you and your business. This takes time, but it is the best way to create a unique experience and make an impact on your audience.


Reference: https://www.imageworkscreative.com/blog/why-using-website-template-just-bad-idea Scott Margenau of CXO Imageworks Creative