The Human Side of Brands: The Power of a Brand Persona
This approach, which involves personifying a brand as a human character, has proven effective in building stronger and more personal relationships with customers. Let’s delve into what makes brand personas so compelling and how they can transform the way consumers interact with brands. Understanding Brand Personas A brand persona is essentially a set of human […]
Shitbox Rally 2023 Spring: A Drive for a Cause
The open roads of Australia have long been a setting for many adventures, but none quite like the Shitbox Rally 2023 Spring. Imagine a congregation of old, worn-out cars, each worth no more than $1,500, roaring their way from the tropical sights of Port Douglas to the cosmopolitan heart of Adelaide. While this might sound […]
Honourable Mention: Celebrating Acacia Landscaping and Design’s Website Design Excellence
We’re absolutely thrilled to announce the honourable mention received for our design work of the Acacia Landscaping and Design website, awarded by none other than the notable Awwwards competition. In today’s digital age, a visually appealing and user-friendly website has become a crucial element for businesses to succeed and make a lasting impression. Awwwards recognises […]
Ballarat Marathon: Running Towards a Memorable Experience
The Ballarat Marathon, a two-day event, welcomes both elite athletes and recreational runners to showcase the beauty of this historic city, build anticipation for the Commonwealth Games, and promote health and wellbeing. Let’s dive into the journey behind this thrilling event and how you can be a part of it. Back in 2021, Adam shared […]
Understanding Logo File Types: A Comprehensive Guide
In this article, we will explore the different logo file types and their applications, helping you make an informed decision for your brand’s logo. Vector vs. Raster: The Fundamental Difference Before diving into the specific file types, it’s essential to understand the two primary categories of graphic files: vector and raster. Vector Graphics Composed of […]
Branding, identity or logo? What’s the difference?
What exactly is the difference between branding, identity, and logos? This question pops up a lot. Business owners feel they don’t want to overcomplicate things by developing their branding, however, in most cases, they already have a brand and don’t even know it! When you combine these three things together you have the power to […]
Improve your websites photos with these 5 free Lightroom presets
From drab to insta-wow, you can save a bunch of time by utilising photo presets to tweak your images into the perfect shot. There are thousands upon thousands of presets out there; I’ve handpicked some of my favourites to help improve your images used on your website and socials. The following presets designed for Lightroom […]
The significance of colour and how it impacts your brand
Why is it important? Colour meanings vary all over the world, and the impact that your brand has on your targeted demographic. Here is a list of a few meanings on how colours are interpreted by brands: Blue: Security, Trustworthy, Stability, Loyalty, Wisdom, Confidence, Trust, Friendliness, Preservation, Courage, Science. Green: Wealth, Money, Calming, Trees, Ambition, Endurance, […]
